Steve Baranov served as LA BioMed’s vice-president for community health, executive director of
South LA Health Projects and LA BioMed’s principal investigator for all SLAHP projects until he retired in December 2012.
Steve, a UCLA alumnus with degrees in history and political science, served in the US Navy as a communications officer, and worked in television at KCET in Los Angeles and at WGBH in Boston. After a brief stint on the staff of LA Mayor Tom Bradley, Steve began working in human services in South Los Angeles.
In 1975 Steve was hired to direct PSAF WIC, a program of the Professional Staff Association Foundation of Martin Luther King, Jr. General Hospital (PSAF). In 1985 our host agency changed; it became the Research and Education Institute at Harbor-UCLA Medical Center (REI). In 2004 REI was renamed Los Angeles Biomedical Research Institute (LA BioMed).
As a WIC director for more than 35 years, Steve grew our program from 8,000 monthly participants to more than 94,000 monthly. He selected the sites for all our WIC centers and was actively involved in designing them. Steve expanded our services to include childhood and adult immunization promotion and projects related to healthier pregnancy outcomes and early childhood development. In 2001, with this expansion, we became South Los Angeles Health Projects.
Steve is a founding member of the California WIC Association and the California Immunization Coalition.
He served on the National Advisory Council on Maternal, Infant and Fetal Nutrition, and the board of directors of the California WIC Association, the California Coalition for Childhood Immunization, and the California Immunization Coalition.
Steve has served on various advisory committees at the UCLA Fielding School of Public Health; UCLA’s Center for Healthier Children, Families and Communities, and the Los Angeles Department of Public Health.
Steve has been recognized by the California State Senate and Assembly, the Los Angeles Board of Supervisors and the Office of the Mayor of Los Angeles. Steve received an award from the State WIC Program for “Heroic Disaster Response” during the 1992 urban disturbances in Los Angeles.
The California WIC Program in 2007 honored Steve with a career achievement award. And in 2009 the California Immunization Coalition gave Steve the Natalie Smith Immunization Champion award for “Outstanding Leadership in Public Health and Dedication to Immunization for all Californians.”